We've incorporated every product, service or tool that we’ve applied to drive our own internal sales into our most comprehensive service to date, focused solely on the mission of driving new business for our clients.
Strategic Relations combines research, creative assets and a direct communication strategy to bring enlightened, interested candidates to the table that have a 50-80% probability of becoming your clients.
What is Strategic Relations?
Every piece of Richter's proprietary technology of generating new business. The same technology that has landed us on the Inc. 5000 list of fastest growing companies in America 2 years running.
Strategic Relations
The technology of creating perfect client relationships.
Defining a Reach
A deliverable unlike any other...but what exactly is it?
Client "Introduction Page" Examples
There is a disconnect in most companies between marketing and sales that causes problems directly related to revenue. Strategic Relations handles that problem.
There are two senior approaches to cultivate new business for any company: reactive and proactive. Reactive is what’s being pitched and delivered now by most marketing, advertising and PR agencies. They create an outreach campaign in order to garner a response that then needs to be qualified and trickled down into what hopefully results in prospective sales. The statistics of this approach are grim – 1 to 3% return – and that’s being pitched as a good response! These poor performance standards have become the norm.
We don’t agree with or believe in a reactive approach. We’re proactive. We’ve developed a proprietary method to define each client’s exact target public and then we go and find them. We foster an introduction and develop a dialog that we causatively convert to strong interest.
Our strategy is not about volume. We know our clients are not looking for anyone and everyone but rather have very specific relationships they need to create to drive their sales and revenue strategically. We work with our clients to define the exact Target Public. Not the broad demographics, but rather a very specific audience that we can drill down to the point of naming the exact person we need to approach. We then do the work to make the introduction, develop the interest and cultivate a Reach - a relationship we can turn over to our client so they can work to conclude that relationship toward a profitable outcome.